Privacy Policy

Effective Date: 09/17/2025

PolicyGoat, a Division of Ward Insurance Associates, Inc. (“we,” “our,” or “us”), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, use our services, or interact with our marketing campaigns.

1. Information We Collect

We may collect the following types of information when you interact with our website or services:

• Personal Information You Provide: Name, email address, phone number, mailing address, and any information submitted through contact forms or quote requests.

• Insurance Inquiry Data: Information related to your insurance needs (e.g., property details, vehicle information, business information).

• Automatically Collected Data: When you visit our site, we and our marketing partners (Centipede Digital, Google Analytics, Microsoft Clarity) may collect data such as:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited, time spent on site, and click activity

  • Heatmaps and session replays (via Microsoft Clarity)

2. How We Use Your Information

We use the collected information to:

• Provide and improve our insurance services

• Respond to inquiries and process insurance quotes

• Analyze website performance and user behavior (Google Analytics & Microsoft Clarity)

• Optimize our marketing campaigns (via Centipede Digital)

• Comply with legal and regulatory requirements

3. Third-Party Services

We use third-party tools to better understand how visitors use our site and to improve user experience:

• Centipede Digital: Assists with marketing strategy, lead generation, and analytics reporting.

• Google Analytics: Collects traffic data to analyze website usage and improve site functionality. For details, see Google’s Privacy Policy.

• Microsoft Clarity: Provides insights into how users interact with our website through heatmaps and session recordings. For details, see Microsoft Privacy Statement.

These tools may use cookies, tracking pixels, or similar technologies.

4. Sharing of Information

We do not sell or rent your personal information. We may share your information with:

• Insurance carriers for quoting and underwriting purposes

• Service providers and partners (including Centipede Digital) to help operate our business

• Regulators or authorities, when legally required

5. Cookies and Tracking

Our website uses cookies to enhance user experience and track usage patterns. You may choose to disable cookies in your browser, but some site features may not function properly.

6. Data Security

We implement administrative, technical, and physical safeguards to protect your data. While we strive to protect your personal information, no method of transmission or storage is 100% secure.

7. Your Rights

Depending on your state of residence, you may have the right to:

• Request access to the information we hold about you

• Request corrections or updates to your information

• Request deletion of your personal data (subject to legal obligations)

• Opt out of marketing communications

8. Links to Other Websites

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites.

9. Policy Updates

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please get in touch with us:

PolicyGoat
A Division of Ward Insurance Associates, Inc.
Levittown Office
1870 Veterans Hwy,
Levittown, PA 19056
(215) 757.7979